LENOVO YOGA TOOLKIT
The Lenovo YOGA brand underwent a rebranding process throughout the creation of the toolkit. The digital banners seen here, were created for Lenovo and their various vendors to use to promote the product line.
Banners were designed for the YOGA 720 and YOGA 910 models.
Banner sizes were diverse to accommodate various digital layouts: 160x360, 160x600, 300x50, 300x250, 300x600, 320x50, 728x90, and 1920x360. Not all banners are shown.
BEST BUY LANDING PAGES
On occasion, a product toolkit will need to be tailored to meet the brand guidelines of an outside vendor. For the Lenovo YOGA products, Lenovo teamed up with Best Buy to create three landing pages for the Best Buy online store. The first would be a "Best of YOGA" page, highlighting three models and key specs. Additional individual pages for the YOGA 720 13" model and YOGA 710 15" model were also created.
A digital marketing toolkit for Lenovo's YOGA product line.