LENOVO LEGION TOOLKIT

A digital marketing toolkit for Lenovo's Legion product line.

The Lenovo Legion gaming brand has its own specific set of visual guidelines. The bright Lenovo color scheme is replaced by a grittier black, red, and yellow. These digital banners had to feature several elements, including the Legion logo, Y motif, product image, and Intel and NVIDIA compliance.

Animated digital banners were also created for the Legion toolkit. Multiple headlines would scroll across the top while the Y motif pulsated with a red glow.

Banners were designed for the Y520 Laptop, Y720 Cube, and Y720 Laptop.

Banner sizes were diverse to accommodate various digital layouts: 160x360, 160x600, 300x50, 300x250, 300x600, 320x50, 728x90, and 1920x360. Not all banners are shown.

LEGION LANDING PAGE

The Legion by Lenovo landing page was created for Lenovo's gaming website. The purpose of the page was to officially launch the Legion product line and establish the new brand guidelines.