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A digital marketing toolkit for Lenovo's Flex 5 product.

The Lenovo Flex Toolkit was created for the 2-in-1 Flex 5 laptop. The Flex branding was influenced by pop art and targeted younger consumers who would be on-the-go.

Animated digital banners were also created for the Flex toolkit. "Write." would appear letter-by-letter in a handwritten font. "Type." would follow, with an animated cursor. Lastly, a fingerprint would quickly appear then disappear, revealing "Touch.".

Banner sizes were diverse to accommodate various digital layouts: 160x360, 160x600, 300x50, 300x250, 300x600, 320x50, 728x90, and 1920x360.


Best Buy and Lenovo teamed up once again to create a campaign for the Flex 5 on Best Buy's online store. The resulting landing page had to blend the minimal, monotone design template from Best Buy with the vibrant, fun feel of the Flex 5 branding.

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